It’s been 13 years since I sat down on my couch in Manchester to create Inthefrow. I cant quite express how much this blog has changed my life. It started as a passion project, and it’s become a full time career that I feel so proud of. Ive won blog awards, I’ve travelled the world, Ive worked with...

It’s been 13 years since I sat down on my couch in Manchester to create Inthefrow. I cant quite express how much this blog has changed my life. It started as a passion project, and it soon became a full time career that I feel so proud of. I've won blog awards, written a book, launched jewellery, bag and clothing collections alongside established British brands, worked on huge global brand campaigns, Ive been invited to events I could only have even dreamed of. And this girl from Wigan still cant quite believe it.

But now in 2025, to relaunch Inthefrow, after the launch of my beauty brand byfrow, feels like a huge new chapter. byfrow has been a work in progress for over five years - some major lows but some wonderful highs have gotten us here, albeit very slowly, and I’m so proud of the start of this new brand. But I felt Inthefrow deserved its own refresh. The previous blog-post-heavy website, is now a hub for everything I’m doing now. Here you’ll find my outfits, my entire wardrobe categorised, plus links to the beauty brand, latest products and new items in my wardrobe. Plus, these little journal entries, whenever I can update you. Thank you for being here then, now and into the future. Love you guys.

Victoria x